websites & online marketing solutions

The Rise and Rise of Mobile…

If I told you there are now 24 million mobile phone subscribers in Australia, you’d probably think I was making it up! After all, we only have 23 million people - so how can that be?

It is however, a fact. Australia is one of the few countries that has more mobiles phones than people and we have one of the fastest take-ups of mobile technology in the world. In fact, more people now access the web on mobile devices than computers. In the last three years, mobile search has grown by 3,000 percent.

Which begs the question: “What are you doing about the mobile web in your business?” And if the answer is nothing, you are missing out on a huge potential market!

Mobile usage is growing like crazy but very few businesses have a mobile website. Most people don’t think it’s important but did you know, Google actually gives preference to sites that are mobile friendly?

What is a Mobile Site?

Put very simply, an effective mobile site is designed specifically for the limited size of your screen. The average website simply can’t cope with this tiny screen size and is often totally useless on a small screen. In many cases, it’s little more than a colourful blob!

Note: If you already have a website - you can see what your present website looks on a mobile phone by going to this site: www.testiphone.com

And sure, you can blow up parts of a regular site and if you have enough time and patience, you can scroll around and probably work out roughly what the site is all about. But in this crazy, instant world we live in - who has the time to do that?

This is why you now need a site that is mobile friendly.

How it works

There are two basic ways to handle this. You can have a dedicated mobile site so when someone finds your site on the net, your website will automatically detect they are on a mobile device and redirect visitors to your mobile site, instead of your regular (desktop) site.

Or you can have your site created with what is called"responsive website design" to make your website adjust its layout to cater for the smaller screen size.

The Major Advantages

Having a mobile friendly website offers a number of advantages. Firstly, it caters for the limited screen space and offers easy navigation and access to critical information. It can also have interactive maps that can geo locate where the user is and supply directions of how to get to your nearest location and other handy features, like videos and photo galleries, and automatic telephone connection straight through to your business.

Plus - because mobile devices are now the primary way most people connect to the web, Google actually gives preference to mobile friendly sites.

Isn't it time you went mobile?

If you would like more information about creating a mobile site or converting your existing site to a mobile friendly site, please contact us. If you need help with any aspect of your online marketing, we'd be glad to help.